“The times they are a changin’” – Bob Dylan
Just like Bob, the company is changing. The inception of the company was filled with passion, enthusiasm and a long to-do list of administrative tasks to realize operations. I was eager to create products and test the market all the while setting up a foundation for marketing and customer service. The appearance of the food pouches are being improved. There are limitations to printing on the paper food pouches, which is why we utilize stick-on labels. I started with practical labeling that conveyed important information in French and English. This, I believed, was sufficient for the Minimum Viable Product and we went to market. Now, several months later, we have data and we are aiming to make improvements.
We have been running a sale that significantly reduces the cost to customers. However, advertising efforts have proven difficult to scale meaningfully and as a result, some of our products have been on the shelves for a few months. Slow sales on products that expire is a problem. However, there is plenty of time to make use of them this season. Finding the right balance between supplies and sales is critical as we reduce waste and increase efficiencies. As such, we are only offering the new box of 5 Vegetables & Seeds product for the foreseeable future.
Stay tuned and stay motivated!
Sincerely,
Blair